Stella Sol
Stella Sol is a fictional fashion brand I created to explore how visual identity, storytelling, and strategy work together to build a complete brand experience. The concept is rooted in sustainable coastal luxury and imagined as a long-standing presence on the East Coast. I developed every element with intention, including the client persona, color palette, photography guidelines, and merchandising strategy. The collateral suite features packaging, signage, editorial photography, and social media content designed to feel cohesive and emotionally resonant across both physical and digital spaces.
The Stella Sol logo draws inspiration from the organic shape of a starfish, reinterpreted with a modern, abstract twist. It was designed to reflect the brand’s calm, luxurious energy while feeling fresh and versatile across digital and print. Each version went through multiple rounds of refinement, with intentional decisions around form, spacing, and tone to ensure it aligned with Stella Sol’s visual identity and values.
These lookbook mockups were created to reflect how fashion brands present seasonal collections, tailored here to Stella Sol’s coastal identity. Each layout highlights the brand’s calm, elevated aesthetic through styled imagery, curated themes, and intentional pacing. The mockups are designed to feel aspirational and editorial, while staying grounded in the visual language of Stella Sol.
